QUANTIS INTEL · CONVERSION BENCHMARKER
Where does your conversion rate really stand?
Enter your monthly visitors, orders and average order value. Instantly see how your CVR ranks against the UK market — and the revenue you are leaving on the table.
INPUT
Unique sessions per month
Completed transactions per month
Average basket size before returns
Benchmark data sourced from IMRG, Retail Economics and ONS UK retail reports. CVR percentiles represent distribution across UK e-commerce retailers. No data is stored.
MARKET CONTEXT
Most UK retailers are below the market average.
1.51%
UK blended e-commerce conversion rate — the benchmark to beat
IMRG / Retail Economics 2025
3.8%
Top 10% of UK retailers — what best-in-class performance looks like
Quantis Intel KB, 2025
0.9%
Typical mobile CVR — desktop converts 2.7× better on average
IMRG Mobile Shopping Report 2025